私がモデレータをして、マーケティングの専門家のKay Zerenさんにお話を伺いました。


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Kay has more than fifteen years of high-tech and consumer
goods product marketing experience. She has helped both
emerging companies and industry leaders increase market
share and profits, through successful product concept and
development and product launches. She has launched over
50 products ranging from Diet Coke(tm) to Palm(tm) handhelds.

Before Miselu, Kay was Senior Product Manager at SideStep,
Inc., a travel search engine. Previously, Kay owned her
own marketing consulting company, A2Z Launch Consulting,
and also worked as International Product Manager at Palm,
where she launched 15 models in 7 languages.

Earlier in her career, Kay was Brand Manager at Coca-Cola
Japan, helping to establish new soft drink categories in
Japan, and revitalize the company's presence in sports
drinks, both in Japan and in the United States.

Kay holds an MBA from Darden Graduate School of Business
Administration at the University of Virginia and a BS in
business and economics from Sophia University.



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